Golden State Warriors guard Stephen Curry leads NBA jersey sales for the first half of the 2023-24 season, based on NBA Store sales data. The Los Angeles Lakers top the list of best-selling teams, according to the same data.
The top five in jersey sales include Jayson Tatum of the Boston Celtics, LeBron James of the Los Angeles Lakers, rookie Victor Wembanyama of the San Antonio Spurs, and Giannis Antetokounmpo of the Milwaukee Bucks.
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