Tennis TV: WTA Runs Low on Cash – What’s Next?

Tennis Now TV

The WTA is running low on cash, but the WTA Finals in Charlotte could help turn things around.

Chris OddoOctober 7, 20261 minute read

In this week’s news, the WTA could have just $15 million left in reserves after a projected $23 million loss in 2026—but with rising revenues, major sponsorships, and the WTA Finals moving to Charlotte, can women’s tennis turn its financial situation around?

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