The New Zealand All Blacks have unveiled their highly anticipated lineup for the 2025 Lipovitan-D July Series, set to face a formidable French side. Balancing experienced stalwarts and exciting newcomers, this squad embodies a strategic blend aimed at dominating the international rugby stage. With key leadership roles reaffirmed and fresh talent stepping into the spotlight, the All Blacks prepare for a thrilling rugby showdown, underscoring their rich legacy in world sport and advancing their reputation in teamwear and merchandising initiatives.
All Blacks 2025 Squad Reveal: Fresh Faces & Veteran Strength for France Clash
Selectors Scott Robertson, Scott Hansen, and Jason Ryan have finalized a 33-player roster, featuring five new caps ready to make their mark against France. This squad reflects a careful mix of continuity and opportunity, preserving the core strength seen during the 2024 Northern Tour while injecting youthful dynamism from standout Super Rugby Pacific performers.
- Five new All Blacks debutants: Ollie Norris, Brodie McAlister, Fabian Holland, Du’Plessis Kirifi, and Timoci Tavatavanawai.
- Key returning players include Samisoni Taukei’aho and Quinn Tupaea, who make their comeback after injury setbacks.
- Scott Barrett continues to lead the team as captain, supported by vice-captains Ardie Savea and Jordie Barrett.
- A strong foundation built on players’ performances in Super Rugby clubs and provincial teams.
- Experience is balanced with fresh athleticism to optimize both strategy and execution.
New Caps Bring Energy and Versatility to New Zealand Rugby
The five uncapped players selected promise to inject vigour and versatility into the squad. Among them, Ollie Norris, a powerful prop with roots in Ngāpuhi and developed through the Chiefs, is known for his scrummaging and ball-carrying prowess. Similarly, hooker Brodie McAlister, a former Crusaders Academy product, has impressed with his physicality and open-play mobility since joining the Chiefs.
Fabian Holland stands out as the first Dutch-born All Black, dominating as a lock with commanding lineout skills and a robust physical presence. Loose forward Du’Plessis Kirifi brings breakdown expertise and leadership, having already captained teams within the Hurricanes and the All Blacks XV. Meanwhile, Timoci Tavatavanawai adds depth to the midfield with a powerful, agile style that frequently forces turnovers and scores tries.
- Ollie Norris: Loosehead prop, scrummaging strength
- Brodie McAlister: Hooker, dynamic in tight and open play
- Fabian Holland: Lock, excellent lineout and physicality
- Du’Plessis Kirifi: Breakdowns and leadership
- Timoci Tavatavanawai: Physical midfielder with try-scoring ability
Leadership and Strategy Focus Ahead of Lipovitan-D July Series
Coach Scott Robertson stressed the importance of balancing continuity with fresh opportunity to sustain and build upon New Zealand’s legacy in rugby. Establishing a leadership core led by Scott Barrett, with Ardie Savea and Jordie Barrett as vice-captains, provides critical guidance and experience. This leadership group is tasked with both supporting the transition of emerging players and fostering a winning mentality suited to international competition.
- Scott Barrett: Captaincy and on-field leadership, 80 Test caps
- Ardie Savea: Vice-captain, plays openside flanker with proven skill
- Jordie Barrett: Vice-captain, versatile back with strategic insights
- Focus on integrating new talent without compromising team cohesion
- Preparation to face evolving styles as seen in recent international matches
Upcoming Rugby Fixtures & Home Advantage in New Zealand
The All Blacks are set to test their mettle against France in three high-stakes fixtures:
- July 5, 7.05pm: All Blacks vs France at Forsyth Barr Stadium, Dunedin
- July 12, 7.05pm: All Blacks vs France at Sky Stadium, Wellington
- July 19, 7.05pm: All Blacks vs France at FMG Stadium, Hamilton
The home venues offer spirited atmospheres that complement the All Blacks’ aggressive playing style and provide an edge in these crucial matchups. Fans can purchase tickets to cheer on the team and engage with the vibrant culture of New Zealand rugby.
The All Blacks’ impact extends into the realms of sport sponsorship, teamwear, and apparel, with merchandising becoming a key part of their global brand. The 2025 lineup announcement coincides with strategic efforts to enhance fan engagement through innovative merchandising campaigns and partnerships. These initiatives not only support the athletic programmes but also solidify New Zealand’s stature in international rugby and sports marketing.
- Official All Blacks merchandise highlights 2025 tour apparel and collectibles.
- Sponsorship deals boost resources for player development and fan experiences.
- Collaborations with leading sportswear brands ensure high-performance gear.
- Merchandising efforts help sustain rugby’s cultural significance in New Zealand.
- Global fanbase engagement through digital platforms and social media.
